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Category - Marketing,Social Media,SEO
Posted - 11/19/2009 12:46pm Tip of the Week

     tweetcopy.jpgIdeas on Using Twitter for Business


If you want to brand yourself on Twitter for business purposes, don't forget to be real     


First Steps
  1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
   2. Add a picture. (logo or photo of yourself.)
   3. Talk to people about THEIR interests, too. It shows you’re human.
   4. Point out interesting things in your field, not just about you.
   5. Share links to great things in your community.
   6.  Be helpful
   7. Be wary of always promoting your stuff.
   8. Promote your employees’ outside-of-work stories.
   9. Be creative with ideas
  10. Talk about non-business too

Ideas About WHAT to Tweet

  11. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
  12. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
  13. When promoting a blog post, ask a question or explain what’s coming next, instead of just posting a link.
  14. Ask questions. Twitter is GREAT for getting opinions.
  15. Follow interesting people. If you find someone who tweets interesting things, see who they follow, and follow them.
  16. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
  17. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
  18. Share the human side of your company
  19. Don’t toot your own horn too much.
  20. Or, if you do, try to balance it out by promoting the heck out of others, too.

Excerpt taken from Chris Brogan, community and social media

read more ways companies use twitter for business


What in the world is an RSS Feed and why do I care?

Despite the increasing popularity on websites, a lot of people don't know what RSS feeds are and don't understand how RSS feeds can help their business.
Basically it is a really simple way of delivering information off the internet.

Have you ever seen this symbol and wondered what it means?
rss_icon.jpg
What is RSS? An RSS feed is just a document, in a very specific format, that contains information about certain items on your website. Because RSS documents are intended to help visitors to your site stay up to date, an RSS document is highly useful for sites that update often - such as blogs or news sites. To add blogs visit WFW site

The RSS document is special though because it allows other people to take your content and put it on some other website very, very easily. In other words, this RSS document from your website feeds content to the other websites. Pretty cool right?

The power of RSS as a marketing tool: people can subscribe to your content and access it somewhere other than your website ( still with me?). The RSS feed then provides links back to your website - that way if people do want to visit the website, they have a link right there to do so.

This also helps SEO's ( Search Engine Optimization) which we discussed in the last newsletter. You may want to archive our newsletters in a  mailbox file in your email program to refer to  from time to time.

Some Examples of our customer sites who use RSS Feeds

Paula Rosado Public Relations
Law Office of Stacie L. Patterson
Lisa Murray Yoga