Category - Marketing
Posted - 11/18/2011 09:12am
Matching your website goals with your website budget.
At WildFireWeb, we have designed and built hundreds of websites, so we understand the evolution of the process very well. We know that everyone wants everything, we know that because we
want everything. Should we all have a website as good as Apple®? Of course we should. Do we all have the same budget for our website as Apple? Of course not.
Your website is
your presence, it is the public face of you, your calling card, your single best marketing tool, your shingle on your storefront. Businesses need to consider the value placed on that idea as it relates to them.
As business owners, when it comes to marketing, and let's be honest, websites are
marketing, we need to ask ourselves these questions every day. What is that sign on our store front worth? What does it do for my business? How well does it reflect the nature of what we do? What is the value of a newspaper or magazine ad or the difference between a text listing and a display ad in the Yellow Pages?
How many times have we walked into a store because of the signage, how many times have we walked past one for the same reason?
Just like that sign on your storefront, in many cases, your website IS your first impression. New clients will see it before they see you, and through it must immediately engage and connect with who you are, what you do and why they care.
The challenge for us then is to realistically match our clients vision with their budget. The good news is, we happen to be very good at that.
Cofounder, WildFireWeb Inchttp://wildfireweb.com