Sonoma Valley Cyclery, Fleurtique, Vita Bella Consignment and Roosters Nest Consignment are the latest stores to open in the brand new Shop Sonoma Mall (shopsonoma.net) this week bringing the total to 18, with more to open soon.

The new exclusively Sonoma mall is "virtual," an online mall open 24/7, within a click or two of any resident with access to the Internet. They just go to shopsonoma.net.  The online shopping mall was conceived, developed and launched by The Sonoma Index-Tribune's new Sonoma Creative Services division in partnership with WildfireWeb owner and Sonoma resident Blaine Transue.

Stores that opened last week include: The Toy Shop, Bear Moon Clothing,  Eminent Design, Baskin-Robbins, Sonoma Market, South American Secrets, Eraldi’s Men’s Wear, Barking Dog,  Fine Line Art Supplies, Sonoma Beauty Supply, Wildfire Web, Sonoma Magazine, plus the "Consignment Corridor" group of stores that includes Sisters, Plain Jane's, and Vignette. Local businesses that wish to open a store on the new local mall are urged to contact Ryan Lynch (ryan@sonomanews.com or Scott Miller (scott@sonomanews.com) at Sonoma Creative Services. Mall store leases are $149 per month (for six months).