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Here are some steps to create a correct structure for your press release: by Tina Fotopoulou 

1. Attractive Headline

Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords.

2. Text Summary

Under the headline, write a summary text with one or two key sentences.

3. Key Elements

Create the body of the press release and ensure that your key elements are written in the beginning of the text so as to attract the readers’ attention. Don’t forget that journalists are usually very busy and in a rush when they receive it.

4. Contact Information

Write the name and the contact information of your company at the end of your press release, so that media can easily find that information if needed.

5. Use standard fonts

Use fonts universally accepted and avoid the use of bold, italic or colored fonts. In this way your press release remains readable from various computer platforms.

6. Post it online

When your press release is completed, don’t forget to post it on your website(s) so that search engines can easily pick it up.

Don’t forget to optimize your texts, review the grammar & orthography and send your press release to all available free submission directories!

Posted - 03/08/2010 12:13pm
WildFireWeb Inc. at the 2010 Business Expo
WildFireWeb Inc. at the 2010 Business Expo on March 18th. Come visit and have a glass of wine with us!Expo_poster2_1.jpg
While educators in Sonoma County and the North Bay Math Project have been running and participating in the lesson study program for more than 8 years, the information, insight and data has never been captured electronically. What happened, were there similarities among demographic groups, how did the students do, did they grow, were they challenged, what happened to the participants, how many years did they participate, did they move on to become facilitators, if so, how many, from where, why? All valid questions that need to be asked, and the answers aggregated, in order to measure the performance, success and significance of the program.

Soon, participants will be able to find these answers and more. With a new boost of energy and a bit of fresh funding, the North Bay Math Project enlisted WildFireWeb to build a data management system to archive the studies, as well as make them searchable and eventually available via the web to educators outside of the program. WildFireWeb became involved with the Sonoma County Office of Education  and the North Bay Math Project in 2007 when they first began development of a fully dynamic online system to manage all of the lesson study Projects.

Please contact WildFireWeb if you would like information regarding custom programming services for your business.
(707) 789-0769 or (866) 827-4344


Building up an authoritative status on social media profiles is a very important element that users spend hours doing daily. Usually it’s with some of the most popular social communities like Digg, Flickr, YouTube, Facebook, etc. How many social media enthusiasts and search marketers actually stop to consider their Google profiles though? Read Full Article..

Posted - 12/15/2009 03:13pm
How Colors Affect Emotions
Something to think about and consider when designing your website Read More

Posted - 12/15/2009 11:59am
You Tube Non Profit Program
Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don't have the funds to launch expensive outreach campaigns?
YouTube can help. Read More....