websites made easy.
Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords.
Under the headline, write a summary text with one or two key sentences.
Create the body of the press release and ensure that your key elements are written in the beginning of the text so as to attract the readers’ attention. Don’t forget that journalists are usually very busy and in a rush when they receive it.
Write the name and the contact information of your company at the end of your press release, so that media can easily find that information if needed.
Use fonts universally accepted and avoid the use of bold, italic or colored fonts. In this way your press release remains readable from various computer platforms.